24 News is a leading Malayalam-language news channel based in Kerala, India. Owned by Insight Media City, the channel officially launched on December 8, 2018, after a test phase that began in 2016. Headquartered in Kochi, with additional studios in Thiruvananthapuram, 24 News has quickly become a trusted source of news and information for Malayalam-speaking audiences. It is the second venture of Insight Media City, following the success of its popular entertainment channel, Flowers TV.
Ownership and Management
Insight Media City, the parent company of 24 News, is a well-established media conglomerate based in Kochi, Kerala. The company is known for its commitment to quality content and innovation in the media industry. 24 News is promoted by Sreekandan Nair, a renowned Malayalam television anchor and the Managing Director of the channel. The Chairman of 24 News is Mangal Muhammed, a respected figure in the media and business sectors. Together, they have steered the channel to become one of the most-watched news platforms in Kerala.
Programming and Content
24 News offers a diverse range of programming designed to cater to the varied interests of its audience. The channel provides comprehensive coverage of regional, national, and international news, ensuring viewers stay informed about the latest developments. Some of its notable programs include:
- “Encounter”: A hard-hitting talk show that delves into current affairs and social issues, featuring debates with experts and policymakers.
- “Good Morning with Sreekandan Nair”: A morning show that combines news updates, interviews, and lifestyle segments to kickstart the day.
- “Janakeeya Kodathi”: A program focused on legal issues and public grievances, offering solutions and advice to viewers.
- “100 News”: A fast-paced news bulletin that covers the top 100 stories of the day.
In addition to news and current affairs, 24 News also covers sports, entertainment, and lifestyle topics, making it a one-stop destination for all types of content.
Digital Presence
Recognizing the importance of digital platforms, 24 News has established a strong online presence. The channel offers live streaming of its content through its official website and YouTube channel, allowing viewers to access news in real-time from anywhere in the world. This digital strategy has significantly expanded its reach, particularly among the Malayalam-speaking diaspora.
Awards and Recognition
Since its inception, 24 News has been recognized for its journalistic excellence and commitment to quality reporting. In 2020, the channel received the prestigious Kerala State Television Award for Best News Channel, a testament to its dedication to delivering accurate and unbiased news.
Viewer Engagement
24 News places a strong emphasis on viewer engagement and interaction. The channel actively encourages audience participation through social media platforms like Facebook, Twitter, and Instagram. Interactive segments during live broadcasts allow viewers to share their opinions and feedback, fostering a sense of community and loyalty.
Technological Advancements
24 News leverages cutting-edge technology to deliver high-quality content. The channel’s state-of-the-art studios in Kochi and Thiruvananthapuram are equipped with advanced broadcasting equipment, ensuring seamless production and transmission. The use of high-definition cameras, drones for aerial coverage, and real-time data analytics enhances the overall viewing experience.
Community Initiatives
Beyond news reporting, 24 News is actively involved in community initiatives and social responsibility programs. The channel has organized and participated in various campaigns aimed at social development, public awareness, and cultural promotion. These initiatives reflect its commitment to making a positive impact on society.
Future Prospects
Looking ahead, 24 News aims to further expand its viewership and enhance its content offerings. The channel plans to introduce more interactive programs, increase its digital footprint, and continue its commitment to unbiased and comprehensive news coverage. With a focus on innovation and audience engagement, 24 News strives to remain at the forefront of Malayalam news broadcasting.
Conclusion
In summary, 24 News has established itself as a prominent Malayalam news channel through its diverse programming, commitment to journalistic integrity, and active engagement with its audience. As it continues to evolve, the channel remains dedicated to providing timely and accurate news to its viewers, both in India and around the world. Whether it’s breaking news, in-depth analysis, or community initiatives, 24 News is a trusted companion for millions of Malayalam-speaking viewers.
