Bloomberg Originals

Watch Live

Bloomberg Originals is a premier television channel from the Bloomberg Media Group, renowned for its high-quality, insightful, and innovative programming. It represents a significant evolution of Bloomberg’s media offerings, bringing together financial news, original documentaries, in-depth interviews, and business analysis. Headquartered in the United States, Bloomberg Originals caters to a global audience with its focus on critical topics like finance, technology, business, culture, and innovation.

Background and History

Bloomberg Media Group is a division of Bloomberg L.P., one of the world’s largest financial data and media companies, founded by Michael Bloomberg in 1981. Known initially for its financial data terminals and Bloomberg News, the organization expanded into television in the 1990s, launching Bloomberg Television. Over the years, Bloomberg Television became a trusted source for financial news and analysis.

In 2023, Bloomberg Originals was introduced as a fresh rebranding and expansion effort, designed to broaden the scope of Bloomberg’s television offerings beyond traditional financial news. The rebrand emphasized premium original content, including feature-length documentaries, investigative reports, and deep-dive explorations of modern economic and societal trends.

Programming

Bloomberg Originals distinguishes itself through its diverse programming, which aims to educate, inform, and entertain. Its content covers a wide array of themes that appeal to professionals, entrepreneurs, investors, and general audiences interested in global affairs. Here are some key content categories:

1. Business and Finance Bloomberg Originals remains true to its roots by offering deep insights into the world of business and finance. Flagship programs like Bloomberg Wealth and The Open deliver expert market analysis, CEO interviews, and economic forecasts. These shows are tailored to help viewers understand global markets, investment strategies, and business leadership.
2. Technology and Innovation Programs such as Hello World and Studio 1.0 dive into the rapidly evolving world of technology, showcasing innovators, entrepreneurs, and groundbreaking companies. These shows explore the future of artificial intelligence, renewable energy, blockchain, and other transformative technologies.
3. Documentaries and Investigative Series Bloomberg Originals features long-form documentaries and series that delve into pressing global issues. These productions often examine topics like climate change, global trade, income inequality, and sustainability. Examples include documentaries like Power Players, which profiles influential figures shaping industries and economies.
4. Lifestyle and Culture Recognizing that business professionals have broader interests, Bloomberg Originals also provides programming that explores lifestyle trends, travel, luxury markets, and cultural phenomena. Shows like Game Changers highlight the intersection of culture and business.
5. Global Affairs Programs focusing on geopolitics, international relations, and global economic trends ensure that Bloomberg Originals remains relevant in an interconnected world. Analysts and experts provide in-depth commentary on political developments and their implications for businesses and investors.

Key Features of Bloomberg Originals

1. On-Demand Accessibility Bloomberg Originals caters to the changing habits of modern viewers by offering on-demand content through platforms like Bloomberg.com, YouTube, and mobile apps. This accessibility ensures that audiences can watch their favorite programs anytime, anywhere.
2. Digital Integration Beyond television, Bloomberg Originals integrates seamlessly with Bloomberg’s digital ecosystem, which includes Bloomberg News, Bloomberg Terminal, and podcasts. This synergy allows viewers to dive deeper into topics explored on-screen by accessing related articles, data, and analysis.
3. Global Reach Although it is based in the United States, Bloomberg Originals serves a global audience. Its programming reflects international perspectives, featuring stories from Asia, Europe, Africa, and the Americas.
4. High Production Quality Bloomberg Originals is known for its cinematic visuals, in-depth storytelling, and polished production values. These elements set it apart in the crowded media landscape, appealing to a discerning audience.
5. Focus on Sustainability and ESG As environmental, social, and governance (ESG) considerations become increasingly important, Bloomberg Originals dedicates significant airtime to these topics. Programs often explore how companies and governments address sustainability challenges, making it a valuable resource for socially conscious investors and businesses.

Audience and Impact

Bloomberg Originals targets a diverse audience, including professionals, executives, investors, and entrepreneurs. Its content appeals to individuals seeking reliable information on global trends and practical insights for personal and professional growth. By combining business expertise with compelling storytelling, Bloomberg Originals has carved out a niche among high-income and highly educated viewers.

The channel’s impact extends beyond entertainment, influencing decision-making in boardrooms, investment strategies, and public policy. Its documentaries and investigative reports often spark broader conversations about societal and economic issues.

Comparisons and Competition

In the competitive landscape of business and financial media, Bloomberg Originals faces rivals like CNBC, Fox Business, and international outlets such as the BBC and Al Jazeera. However, Bloomberg’s emphasis on original content and its seamless integration with the Bloomberg ecosystem give it a competitive edge.

Unlike CNBC, which focuses heavily on live market coverage, Bloomberg Originals provides a broader mix of programming, including in-depth interviews and long-form documentaries. Its editorial independence and reputation for accuracy further enhance its credibility.

Bloomberg Originals and the Digital Era

Recognizing the shift in consumer preferences toward streaming and on-demand content, Bloomberg Originals has embraced digital platforms. Its presence on YouTube and other streaming services ensures that it reaches a younger, tech-savvy audience. Moreover, Bloomberg Media’s collaborations with platforms like Apple TV and Roku have expanded the channel’s accessibility.

Future Prospects

The future of Bloomberg Originals looks promising, given its commitment to innovation and quality. As the media landscape evolves, the channel is well-positioned to adapt by leveraging emerging technologies like artificial intelligence and virtual reality to enhance viewer engagement. Additionally, its focus on sustainability and ESG topics aligns with global trends, ensuring continued relevance.

Bloomberg Originals’ strategic expansion into lifestyle, technology, and culture programming indicates a broader vision to redefine business television. By doing so, it aims to attract a wider audience while maintaining its core identity as a trusted source for financial and business news.

Conclusion

Bloomberg Originals exemplifies the evolution of business media in the digital age. By combining high-quality production with insightful content, the channel has successfully broadened its appeal beyond traditional financial news. Whether through its in-depth documentaries, expert interviews, or cutting-edge technology features, Bloomberg Originals continues to set a high standard for business and financial programming. With its global reach and forward-looking approach, it remains a vital resource for understanding the complexities of today’s world.