Northeast Live is a prominent 24-hour satellite news channel based in Guwahati, Assam, India, primarily broadcasting in English and Hindi. Launched on September 30, 2013, by Pride East Entertainments Pvt. Ltd., the channel was inaugurated in Arunachal Pradesh by then-Chief Minister Nabam Tuki, with the presence of Development of North East Region (DoNER) Minister Paban Singh Ghatowar.
As the first satellite English news channel dedicated to the eight northeastern states of India—Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura—Northeast Live has established itself as a vital source of news and current affairs for the region. The channel’s content encompasses a wide range of topics, including regional news, national and international events, sports, entertainment, and cultural programs. While its primary language of broadcast is English, certain news programs are also aired in Hindi to cater to a diverse audience.
The ownership of Northeast Live falls under Pride East Entertainments Pvt. Ltd., a media conglomerate headquartered in Guwahati. This group also operates several other regional channels, such as News Live (an Assamese news channel), Rang (an entertainment channel), Ramdhenu (a music channel), and Indradhanu (a movie channel). Riniki Bhuyan Sarma, the wife of Assam Chief Minister Himanta Biswa Sarma, serves as the Chairperson and Managing Director of Pride East Entertainments Pvt. Ltd.
At the editorial helm of Northeast Live is Editor-in-Chief Wasbir Hussain, a seasoned journalist with extensive experience covering Northeast India, Bangladesh, and Bhutan. Hussain has contributed to major Indian newspapers and journals, including The Hindu, The Telegraph, India Today Group Online, and Outlook. He also hosts the channel’s flagship debate show, “Northeast Tonight with Wasbir Hussain,” which airs every Saturday at 8 PM, providing in-depth discussions on current and trending topics pertinent to Northeast India.
Northeast Live offers a diverse array of programming to cater to its audience’s varied interests. Some of its notable shows include:
- Good Morning Northeast: A morning show that provides viewers with the latest news updates, weather forecasts, and discussions on current affairs to start their day informed.
- Khabar 9 Baje: A prime-time news bulletin delivering comprehensive coverage of the day’s top stories from the region, nation, and around the world.
- NE Kitchen: A culinary show that explores the rich and diverse food heritage of Northeast India, showcasing traditional recipes and cooking techniques.
- Good Life: The Health Show: A program dedicated to health and wellness, featuring expert advice, discussions on medical advancements, and tips for a healthy lifestyle.
- Sports Zone: A segment focusing on sports news, highlighting local talents, regional tournaments, and major national and international sports events.
- E-Time: An entertainment show that covers the latest happenings in the world of cinema, music, and celebrity news, with a special focus on the regional entertainment industry.
- Talk Time: An interview-based program where host Wasbir Hussain engages in conversations with prominent personalities from various fields, delving into their experiences and perspectives.
- Samachar Northeast: A news segment that provides a roundup of significant events and developments across the northeastern states, keeping viewers updated on regional affairs.
- Evening Prime: An evening news show that recaps the day’s major stories and offers analysis on pressing issues affecting the region and beyond.
- Region Diary: A program that delves into the cultural, social, and economic aspects of Northeast India, featuring stories that highlight the unique traditions and developments in the area.
In addition to its television broadcast, Northeast Live maintains a strong digital presence through its official website and various social media platforms, including Facebook, Twitter, and Instagram. This multi-platform approach ensures that audiences can access news and updates in real-time, regardless of their location.
Northeast Live’s commitment to delivering accurate and timely news has solidified its reputation as a trusted news source in the region. By focusing on issues pertinent to the northeastern states and providing a platform for diverse voices, the channel plays a crucial role in informing and engaging its audience.
For viewers interested in accessing Northeast Live’s content, the channel offers a live stream on its official website, allowing audiences worldwide to stay connected with the latest developments in Northeast India.
In summary, Northeast Live stands as a pioneering news channel dedicated to serving the northeastern region of India. Through its comprehensive programming, experienced leadership, and commitment to journalistic integrity, it continues to be an essential source of information and insight for its viewers.
